This Is the Way It Is?

For reasons that need not be expouned on here, I receive emails (mostly fundraising) for the Drug Policy Alliance, and I was blown away (to put it bluntly, pun(s) intended) by who I recently got a missive from the Most Trusted Man in America:

Dear (my name here),
In my career as a journalist I knew how to recognize a good story and jump on it. When opportunity knocks, we must respond.
That's why I wanted to make sure you knew about a special opportunity to support the Drug Policy Alliance -- your tax-deductible gift today will be matched dollar for dollar by an anonymous donor. That means your investment in national drug policy reform will go twice as far toward building a new foundation of reason, compassion and justice. But please hurry - the dollar-for-dollar match ends December 31.

As part of the DPA community, you already know that we are at the forefront of efforts to expose the waste, brutality and civil liberties invasions of the war on drugs. We are also among the leaders in advancing creative alternatives and new policies, solutions that work and help people, rather than suppress our personal freedoms and swell our jails.

There is hope for significant reform in 2007, and the Drug Policy Alliance will press forward to tell the American people the truth - "the way it is." That's why I strongly urge you to renew your support or become a member today.

Americans are paying too high a price in lives and liberty for a failing war on drugs about which our leaders have lost all sense of proportion. The Drug Policy Alliance is the one organization telling the truth. They need you with them every step of the way.

And that's the way it is.

Sincerely,
Walter Cronkite